Toot. Toot.

22 Jan

… tooting my own horn here. So reader warning – the following post is unabashed promotion (after almost two years of work,  hey, why not?)

and here it is!!!

and here it is!!!

My book is finished! Published! Available to all! Three hundred and twelve pages of juicy meat-ness, with chapters covering:

  • The real definition, work, and role of a culinary butcher;
  • The roots of butchery from pre-history to today;
  • Meat: selecting your breed, grading and aging, tenderness, storing, and reheating;
  • The truth behind meat marketing claims of “organic”, “natural”, “free-range”, “grass-fed”, “pasture-raised” and more;
  • How meat gets to the table: farmers, slaughtering methods, stress and animal welfare, the role of meat inspectors, cut sheets, what’s legally allowed/not allowed when purchasing meat for further processing, keeping integrity in the local meat movement;
  • Understanding the commercial meat food chain and what goes on behind the scenes at meat markets large and small;
  • Processing your own meat: what you’ll need, tools, safety, and preparation;
  • Beef: domestication, terminology, how cows work, raising methods (grass, grain, etc.), meat-safety issues, hormone growth implants, antibiotics and feed additives, carcass yield and marbling scores, cutting up a beef forequarter and hindquarter, and a partial list of beef breeds;
  • Pork: domestication, terminology, raising methods, grading and inspection, cutting up a side of pork, and a partial list of pork breeds;
  • Sheep: domestication, terminology, raising methods, cutting up a whole lamb, and a partial list of sheep breeds;
  • Chicken: domestication, terminology, how to cut up a whole chicken;
  • How to make sausages;
  • Value-added products: what they are and how they can help increase your bottom line;
  • Your own butcher shop: size, equipment, display, marketing; and,
  • A better way of thinking about meat: including a holistic overview and some conclusions.

 

BUT WAIT! THERE’S  MORE!

“The Gourmet Butcher’s Guide to Meat” comes with a CD with my complete butchery course –  over 800 photos that show you exactly how to cut up a side of beef, side of pork, whole lamb and chicken. Every step described and illustrated.

So how’s them apples? 

 

And just to prove it’s real, here are a few early reviews:

“Is there a bible of meat? There is one now. Cole Ward’s book demystifies the whole process of how animals are raised, slaughtered, and eventually make it to your plate.  From learning about breeds to cutting up your own side of beef, you will be a more empowered meat eater once you read this book.”
                     Rebecca Thistlethwaite, author, Farms with a Future

“This comprehensive book is far more than a guide to cutting meat – it’s for anyone who want a better understanding of meat (and we all should). Engaging, informative, and yes, fun!”
                     Nicolette Hahn Niman, rancher and author, Righteous Porkchop

“Cole Ward has done an extraordinary job of balancing the widely diverse components of meat production, marketing, and quality in this comprehensive and uniquely informative book. The author has taken every effort to present even the most contentious issues surrounding meat production from a balanced and accurate perspective. His through treatment of thse issues provides the reader the opportunity to make a well-informed decision as a matter of personal choice, unencumbered by emotion or innuendo.  However, the real value of the book is in the articulate way Ward connects the reader to both the science and the artisanship of gourmet butchering.  His comfortable style and incomparable knowledge of gourmet butchering make this a valuable resource for quality meat aficionados and a must read for chefs, butchers, and meat lovers everywhere.”
                       Mark Boggess, PhD, animal scientist and meat-industry expert

About these ads

3 Responses to “Toot. Toot.”

  1. kingofbaconandeggs January 23, 2014 at 9:41 pm #

    Looking forward to buying your book!

  2. Wolfman February 6, 2014 at 11:12 am #

    Mine just came in the mail yesterday!

    I’ve been cutting up animals, or helping to, since I was a kid on the farm, mostly wild game for the past few years, and its always interested me. I’ve purchased other books, hoping to fill in the holes in my knowledge, but few of them really have the details I’m looking for. I’m not too far in just yet, but your book seems to be the one I’ve been looking for. Thank you!

    • Cole Ward February 6, 2014 at 3:25 pm #

      Thanks, Wolfman. Let us know how the book/CD work for you.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 217 other followers

%d bloggers like this: